The song “Say You Like Me” could wind up as a career highlight for the pop-rock band We The Kings. It is from the band’s latest LP, Sunshine State of Mind, and their fifth consecutive single to chart at pop radio. Lead singer Travis Clark is fully aware of the difficulty in that task.
“A lot of people don’t understand, like when you are constantly battling like Beyoncé, Lady GaGa, Katy Perry, Rihanna, it’s like really difficult to be one of the bands that breaks through,” Clark told me this week on “The Ralphie Radio Show.” “We’ve done it five times in a row.”
In addition to the popularity at radio, “Say You Like Me” is also gaining online notoriety with a unique interactive music video. The piece doubles as a video game where you guide a band member through various levels to rescue a girl who has been kidnapped by a group of “bad guys.”
We The Kings have even switched up their lineup of band members – replacing bassist Drew Thomsen with Charles Trippy and Coley O’Toole. Clark insists that it hasn’t affected the group as much as one might think.
“We’ve always brought in people who have been really good friends of ours,” the lead singer said of the process by which WTK chooses band members and crew. “So it’s not like you have to meet a brand new person and see how they live, like we’ve known the people we brought in our entire lives, including our crew.”
Even Clark admits that working with friends exclusively isn’t the smartest thing to do, but We The Kings has yet to experience any major issues doing so. The Bradenton, FL native told me his band will finish the year performing at radio concerts before returning home for the holidays, where he looks forward to hanging out with his new nephew. Then, We The Kings embark on a couple of international tours with bands such as Simple Plan and Taking Back Sunday.