Scooter Braun has made a name for himself in the music industry with his non-traditional moves, such as signing a 15 year-old Canadian named Justin Bieber after watching the teenager perform on YouTube. The manager works with a handful of other acts – from Usher to Carly Rae Jepsen – and just added Psy to his roster. Psy is the man behind, “Gangham Style,” a Korean pop song in the vein of LMFAO that has amassed over 110 million YouTube views since July. I asked Braun why he took a chance in signing the K-Pop star.

“Because he’s an underdog, and I love underdogs,” Braun responded. I inquired about other acts he’s signed, and he simply said, “They’re all underdogs.”

Certainly Psy would be the first Korean pop star to make it big in the U.S., but I’m not sure 110 million YouTube views screams “underdog.”