It may simply be a reflection of the times in the music industry more than anything else: a MTV Video Music Award nominee told by the network that he would have to buy his own ticket to the award show.
Actually at first, nominated director Josh Forbes couldn’t even get MTV on the line. When he did connect, the outlet informed him that directors have to buy their own ticket. The cost would range from $450 to $800, depending on where he wanted to sit.
“That doesn’t make any sense. If the director is nominated for a VMA shouldn’t he get a ticket to the VMAs?” Forbes asked on a GoFundMe page he started. “Yes he should. But he doesn’t.”
It’s a little ridiculous: MTV, which barely even plays videos, still holds this annual event to celebrate the videos they don’t play and they can’t even comp the directors that create the art in the first place.
As Forbes also writes on his GoFundMe page though, the idea that directors have to pay their way in is probably more of a nod to the way things used to be than the big giant trying to screw the little guy. Record labels typically cover the costs like this, but naturally those budgets have also shifted with the times.
The Colorado-based director has made music videos for the past decade and also counts Sara Bareilles’ “Love Song” in his credits. His heartfelt explanation and plea via GoFundMe yielded big dividends, to the tune of $2,500. By doubling his goal, Forbes now plans to bring his wife along to the VMAs, along with calling an Uber to get to-and-from the Microsoft Theater in downtown Los Angeles.
“Artists and filmmakers get taken advantage of because we’re sensitive people,” Forbes explained in a follow-up post, thanking donors for their generosity.” “We’re not always that great at getting our needs met and valuing our work properly because we’d be doing this for fun anyway. The truth is, the world needs us. And our work is extremely valuable. And I feel this value right now in every donation.”
Regardless of if Walk The Moon’s “Shut Up And Dance” wins the Moonman for “Best Rock Video,” its director scored the top prize.