VIDEO: Celebrating 10 Years At Cumulus Media And On 97.1/95.7 BHT

Ralphie Aversa  —  09/26/2017 — Leave a comment

I’m not sure where to begin on this one.

Yunno what? Let’s start at the beginning. It was August 1, 2007. I was living in Wilkes-Barre, Pennsylvania. Everything was new: the city (a college town that was slow to evolve because of local traditions), the state (running the gamut from the bad: ‘Wait, the state runs the liquor stores and I can’t buy a six-pack at the gas station?’ to the good: ‘Sheetz! Wawa!’) and of course the job.

Probably one of the most frequently asked questions I field, followed by “Who was your favorite celebrity to interview?” and “Which celebrity was a jerk?” is, “Why would you move to Wilkes-Barre for a Top 40 radio show?”

First, the Wilkes-Barre/Scranton metro is a top 80 market for radio and top 50 for television. Second, the cost of living is low. Third, there’s a venue in the area to host almost any size show. Fourth, you’re pretty close to both New York and Philadelphia.

And so in the summer of 2007, a kid fresh out of Syracuse University with a fake tan, curly afro and questionable soul patch packed up his Kia Rav 4 and drove with his father to Wilkes-Barre. My Dad bought me new furniture and helped me find a studio apartment in downtown (excuse me, Center City) Wilkes-Barre, right by a new movie theater that the locals seemed pretty excited about.

I could have never imagined what would transpire over the following 10 years, and I wouldn’t change it for anything.

Look, 10 years at any company let alone the first one you work for out of college, is a long time. But 10 years at the same media company… on the same radio station? That’s practically an eternity.

So a few weeks ago, I returned to Scranton and spent a weekend celebrating the accomplishment: a decade on 97.1/95.7 BHT and 10 years with Cumulus Media.

It’s been an incredible journey. Here’s to it not ending anytime soon.


Ralphie Aversa

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