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“I stepped on stage, at Live Aid. I’m one-of-the-reasons why Yeezys can get made.”

It is the rhyme that Darryl “DMC” McDaniels, a member of the legendary Run-D.M.C., drops when he speaks at schools and kids question his modern-day relevance. And while the average grade school student might not know any better, any older music fan certainly does, right down to the relationship that both DMC and Kanye West have with Adidas.

“When Steven Tyler took the mic stand in the ‘Walk This Way’ video that we made with Aerosmith,” McDaniels began to recall. “When he knocked the wall down, people tell me, ‘Yo D, it didn’t just happen in the video; that happened in the world.’”

That single moment can somewhat encapsulate the global impact of Run-D.M.C., both musically and culturally. But the group’s influence also reached far in to the fashion world. In 1986 the Queens-natives dropped “My Adidas.” It spurred the first time a major apparel company offered a sponsorship deal to a non-sports entity. Now three decades later, Run-D.M.C. has partnered with retailer Fanatics to release a line of officially licensed apparel that personalizes the iconic Run-D.M.C. logo for different teams based on the organization’s home city and colors.
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“Our influence is respected,” McDaniels responded when I asked what it meant to him that so many years later, the logo and culture of Run-D.M.C. is still relevant and sought after. “But we had no idea that our presence was respected…to still be allowed to participate is very humbling.”

However as DMC accurately pointed out, the idea of the group’s logo changing for a city or cause is nothing new.

“But what (the Fanatics partnership) does is, it universally makes it personal to the particular person who is going to wear the merchandise,” he explained. The line, which includes shirts and snapback hats, officially launched with all NBA teams at the Association’s flagship store in New York on Wednesday.

McDaniels, who works closely with Madison Square Garden’s “Garden Of Dreams Foundation,” wore the Knicks shirt during Wednesday’s launch event. Despite his status as a New Yorker, DMC noted that seeing the logo repurposed for cities like Boston and Philadelphia wasn’t weird.

“Yunno why? Because it’s not our black, red and white logo with the city,” he said. “It’s the team’s colors.”

And like that wall-breaking collaboration with Aerosmith in the 80’s, McDaniels hopes that with the Fanatics partnership, the new incarnations of the Run-D.M.C. logo can unite fans of different teams.

Before his Janie’s Fund charity event at Lincoln Center, Steven Tyler told Ralphie Aversa why he held the concert in New York City.

It seems the Toxic Twins are back and as strong as ever. The coincidence is that the latest issue to drive them apart – Steven Tyler’s involvement on “American Idol” – may have been what brought them back together.

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“I didn’t have anything to give Steven as a present because I’ve already given him everything that I could think of that I know he likes,” Aerosmith guitarist Joe Perry told me regarding his cameo on last season of “Idol.” He played guitar on “Happy Birthday” for the 64 year-old Tyler. “That’s the kind of thing you give your brother.”

Tyler confirmed to Perry that he had no idea his fellow “bad boy from Boston” would be showing up on stage that night.

“What do you give a guy that’s got everything?” asked Tyler. “It was quite the moment, man. It was beautiful. It kind of took all the bad vibes and the whole business that was going on at the time and made it be okay.”

Perhaps it also sheds a little more light on how the tumultuous duo was able to link up with their other band mates to release Aerosmith’s first studio LP in eight years on November 6 and extend its current “Global Warming Tour” through the fall.

“This is the first record that I can think of in a long, long time where everybody is really excited about it in the band,” Perry noted. He has no problem referring to Music from Another Dimension as Aerosmith’s best yet. “I’d say we’re our own biggest fans so we’re also our own biggest critics.”

Seems not too much has changed from those crazy days of touring in the 70’s and 80’s… but some things are different.

“There are some substances that aren’t back there that used to be,” said Tyler – in a more matter-of-fact than joking manner – about the scene at the show these days. “It’s just so crazy. Everybody wants the backstage ticket. It’s pretty cool.”

And for the first time, Steven Tyler actually came across understated.

tmz reports the aerosmith front man checked in today to the same site where vh1’s celebrity rehab with dr. drew is taped. i suppose my fellow paisan (real last name: tallarico) was a little too j-j-jaded.

tmz reports the aerosmith front man checked in today to the same site where vh1’s celebrity rehab with dr. drew is taped. i suppose my fellow paisan (real last name: tallarico) was a little too j-j-jaded.