It’s a new era in Jake Miller’s music career and so it’s only fitting that he is using an unconventional tool, or rather condiment, to promote it.
The Florida-born singer is currently promoting his latest album, the self-released “2:00 AM In LA.” The LP’s first track is “Can’t Help Myself,” a song that is near to Miller’s heart for more than just its lyrics.
“It’s actually the first song really that I ever made completely from scratch by myself,” he told me recently in of all places, Los Angeles. “I’m independent for the first time in a long time so, when I got off the label I kind of went back to the drawing board.”
Miller concluded that he would use his newfound musical freedom by teaching himself how to produce. He went to Guitar Center, bought equipment and “learned on YouTube for 10,000 hours” how to make beats and play piano.
“Can’t Help Myself” was the jump-off for the rest of the album and serves as its first radio single. The song is also accompanied by its own chipotle hot sauce.
“Andrew McMahon reached out to me,” Miller explained. “He owns an organization and he’s like, ‘Do you want to customize your own bottle of hot sauce?’ I’m like, ‘Absolutely!’”
The offering is appropriately titled, “Can’t Help My Sauce” and benefits the Dear Jack Foundation, which “supports initiatives and provides programming that directly benefits adolescents and young adults diagnosed with cancer to create more positive health outcomes and an improved quality of life for all young adults in this fight” according to its website. McMahon was the founder of Jack’s Mannequin and is also a cancer survivor.