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Over 12 years ago, Ross Mathews was fetching coffee as a “Tonight Show” intern when he was approached with an opportunity that would prove to be the biggest break in his career: producers asked him to cover the red carpet for the premiere of “Oceans 11” when another comedian couldn’t make it. Despite his self-doubts, Mathews went in to the project with a plan.

“I’m self-aware. I know that when I open my mouth and start talking on this national television show, that the audience was gonna start laughing at me,” Mathews told me in studio on “The Ralphie Show.” “I decided… just make sure you get them laughing with you by the end.”

Jay Leno’s audience laughed as Mathews befriended some of the biggest names in Hollywood at star-studded events, and soon Mathews grew an audience of his own. He now is set to debut a new talk-show on E!, and is making the media rounds to promote his new book, “Man Up! Tales of My Delusional Self-Confidence.” His success can be attributed to not just Leno’s confidence in him, but also that of comedian Chelsea Handler.

“Most comics are kind of insecure,” explained Mathews. “So I’ve been luck with not only Jay Leno of course, but now people are seeing with Chelsea like, everyone can win. That’s something she says all the time. There’s room for everybody. When she’s gone, she lets me guest host her show.”

But the entertainer said that while Handler has a sweet side, she ultimately isn’t that different from what her audience sees on TV nightly.

“She’s exactly the same,” he said. “She is biting, and hilarious.”

Handler recognized Mathews rising star by offering him both the opportunity to write this book and shoot a pilot for the aforementioned talk show. His program will debut this fall.

“’Man Up!’ I define as this: yunno you are what you are what you are, and you have to celebrate what makes you different,” he said. “I think you have to use what makes you different to stand out… because that’s when things really happen.”

Mathews cautions that while his tale is one of a small-town boy who grew up on a farm and is gay, the moral of the story doesn’t concern your sexual orientation. But, when you look back at where entertainment was 12 years ago when Mathews first entered our TV sets, it is almost unfathomable.

“This is before ‘Will and Grace,’ before ‘Queer Eye for the Straight Guy,’” recalls Mathews. “I remember being a kid and not knowing what a happy, successful, grown-up, gay person looked like.”

Now, all someone has to do is look at Mathews to see how one fits that description.

Interesting study from The Los Angeles Times which breaks down a TV star’s salary by what the network is paying per-viewer for the person’s services. Turns out, according to the study, E! is getting ripped off.

Of course, more definitive results could be obtained if revenue figures from each person’s show were also factored in – so you could compare what they cost per-viewer compared to how many dollars they bring in.

R&B singer Jeremih’s biggest song to date rose up the charts in part due to a viral video recorded by rapper 50 Cent and YouTube sensation Keenan Cahill. But the crooner revealed in an interview on “The Ralphie Radio Show” that he had no idea “Down on Me” would be used in a video that initially aired on E!’s “Chelsea Lately.”

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“I saw it when everybody else did,” the Chicago native said. “Whatever (50 Cent) does in his life, he has a strategy behind it… I never really know what he’s going to do, but I’m sure whatever it is, it’ll be very impactful.”

50’s move to lip-sync with Cahill on camera proved more than impactful: the video has over 42 million views, and the single has sold almost three million copies in the United States.

“I think (Cahill) was very instrumental to the success of ‘Down on Me’” admitted Jeremih. “I give credit to where it’s due.”

No word on if Cahill will team up with the singer and rapper again for “Girls Go Wild” – but the marketing guru that is 50 Cent already has a plan. The emcee is using the song in the campaign for his new line of headphones, SMS by 50.

“I didn’t even know they were available for purchase,” the singer said. “I saw Waka Flocka earlier at ‘106 & Park,’ and he had a pair, so now I know they’re available.”

Speaking of BET, Jeremih will end his 2011 on a strong note, with an appearance on the TV network’s New Year’s Eve special, which was taped in part last weekend.

If you’re going to paint, you’d want to learn from Picasso. If you aspire to play pro basketball, you might seek the tutelage of Michael Jordan. So if you were to hit the road for your first ever headlining tour, wouldn’t you want to be taken under the wings of Lady GaGa and The Black Eyed Peas? Fortunately for Jason Derulo, that was the case. The “Ridin’ Solo” singer kicked off his 21-date headlining trek on Monday at The Theater of the Living Arts in Philadelphia. Derulo said after the concert that the experience of touring with GaGa and The Peas definitely helped.

“Being on the road is difficult, and getting acclimated to it is different,” Derulo admitted on “The Ralphie Radio Show.” “There’s a lot of tricks to the trade, that you kind of have to learn by experience.”

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For example, the Miami-born pop star will not do multiple interviews before a show, as he found out the hard way that the continuous talking can take a toll on his vocal chords. Derulo also watches what he puts in his stomach before a concert, especially considering he spends a considerable amount of time on stage dancing and performing acrobatic moves.

Perhaps you could credit the latter for Derulo not wanting to partake in any type of alcoholic shots before show time. At a restaurant next to the venue, a radio station with concert winners wanted to celebrate the singer’s birthday: Jason turned 21 on September 21. He may not have celebrated in Philly, but Derulo insists he partied enough while overseas.

“I think I celebrated a little too hard… I got really wasted man, I’m not even gonna front,” he said. “But I mixed drinks, which is really bad.”

I guess like touring, sometimes you have to experience a lesson before you can learn it.