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Scoring an infectious song of the summer, touring with Maroon 5, collaborating with the likes of David Guetta and Shakira along with performing on almost every television show imaginable. These are the experiences that shaped “Primary Colours,” the sophomore album from Magic! that was released earlier this month.

“’Rude’ is a great song and so it never feels corny to sing; it always feels like there’s soul in it and there’s heart in it,” said lead singer Nasri Atweh. “Of course it was hard to sing it every night; it was monotonous.”

But the success of “Rude” only motivated the quartet as it wrote and recorded “Primary Colours.”

“If we could get that same reaction for other songs… because ‘Rude’ has a reaction that… nothing in the world has this reaction. Only like, chocolate ice cream has this reaction!” Nasri continued. “So when you get that for the one song you want it for all of the songs.”
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Matter-of-fact, “Rude” directly inspired another track on the band’s new release, “Dance Monkey.” Like most of the other songs on the Canadians’ second LP, it’s catchy and born in the reggae-pop sound that Magic! has become known for. Other highlights include the Sean Paul-assisted lead single “Lay You Down Easy” and its follow-up, “Red Dress” about a girl who takes forever to get ready.

“The guy’s waiting (for the girl to get ready),” Magic!’s front man explained. “And then when she’s looking all hot, he’s like, ‘Alright, let’s take your clothes off.’”

Another cut with the same playful sentiment is “Gloria,” which documents the love a man has for a woman even though she clearly should not be trusted.

“Gloria is a dirty, dirty…girl,” Nasri said. “’Glorias’ are everywhere, girls and boys.

“The fun thing about that song is that my character is so helpless because he just wants a girl as beautiful as Gloria.”

The problem? Nasri’s character takes Gloria on a cruise, only to return to their cabin one night with a bottle of wine and find her in bed with two other men.

“We’re looking forward to making that video.”

In the meantime, Magic! will continue promoting the new album before performing a handful of dates in July and August, including a free concert in Syracuse, N.Y. on August 27. The group then plans to head out on tour this fall.