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Twitter users have been tweeting their negative reviews of Sacha Baron Cohen’s new docu-comedy “Bruno.” Is that why the movie plummeted almost 40% its second day in theaters?
Here’s an exerpt from an article Time posted.

In the old days — like, until yesterday — movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of “followers.” Instant-messaging can make or break a film within 24 hours. Friday is the new weekend.

That appears to be the lesson from the studio estimates issued on July 13 for the weekend box office. Brüno, the Sacha Baron Cohen docu-comedy in which an Austrian fashion journalist shoves his flamboyant gayness in the faces and other body parts of unsuspecting Americans, won the weekend with $30.4 million, a bit above most industry expectations for an R-rated provocation whose star was unknown to the mass audience until his Borat became a surprise hit in 2006, earning more than $260 million at theaters worldwide on an $18 million budget. Yet Brüno‘s box-office decline from Friday to Saturday indicates that the film’s brand of outrage was not the sort to please most moviegoers — and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect.


Interesting read from Time Online here.

BTW, a bone marrow cell displayed above.
of course, this is of special interest with all of the drama surrounding madonna and my beloved yankees’ third baseman alex rodriguez.

very, very convincing read here.

that picture is from this tmz article, apparently cynthia joined a-rod in toronto with atleast one daughter in tow.

– 7:15 – guest list for club x inside the woods

– 7:30 – maroon 5/counting crows/sara bareilles tickets

– 7:50 – tmz’s michael hundgen on mariah’s (pending) marriage

– 8:00 – hanson tickets during the gallery of sound top 8 at 8

– 9:00 – time’s 100 list revealed – you’ll never guess who we voted as most influential

… something tells me a surprise is in the works for tonight after 9 as well.

the ralphie radio show – 7p-12a est – online at 97bht.com!

so time released it’s “time 100” – list of most influential people in the world as voted by us. who’s number one?

the dude who created the freakin’ wii. and we wonder why our world is the way it is.

– 7:15 – guest list for club x inside the woods

– 7:30 – maroon 5/counting crows/sara bareilles tickets

– 7:50 – tmz’s michael hundgen on mariah’s (pending) marriage

– 8:00 – hanson tickets during the gallery of sound top 8 at 8

– 9:00 – time’s 100 list revealed – you’ll never guess who we voted as most influential

… something tells me a surprise is in the works for tonight after 9 as well.

the ralphie radio show – 7p-12a est – online at 97bht.com!

so time released it’s “time 100” – list of most influential people in the world as voted by us. who’s number one?

the dude who created the freakin’ wii. and we wonder why our world is the way it is.