Archives For Lonn Trost

The Yankees’ home opener is Monday and if any unicorns, sharks, dinosaurs or Teenage Mutant Ninja Turtles end up sitting behind home plate, don’t blame John Oliver.

“I think we’re probably banned,” the “Last Week Tonight” host cracked when I asked him if he’d be attending a game this year. Oliver chatted with me before performing at The Garden Of Laughs stand-up comedy concert, benefiting Madison Square Garden’s The Garden Of Dreams Foundation. Last season, Oliver ran a contest that sent costumed fans in to the prestigious Legends Seats in Yankee Stadium following comments by Yankees COO Lonn Trost. While attempting to explain the policies regarding price floors and print-at-home tickets, Trost said that those who typically sit in expensive seats would be frustrated by fans who don’t normally sit in a premium location.

Oliver dedicated an entire segment to Trost’s words on his show, lambasting both he and the Yankees for the perceived “holier-than-thou” practice. Then with the hashtag “#IHaveNeverSatInAPremiumLocation,”the HBO host gave away pairs of Legends Seats for a quarter with the only condition bring that you had to wear something out-of-the-ordinary to the game.

Following the final game of fans dressing up and chowing down on five-star cuisine from the stadium’s finest seats, the Yankees ran a message on the scoreboard: “Thanks, John Oliver. Everyone is welcome at Yankee Stadium.”

I brought this to the comedian’s attention.

“Oh yeah. Sure they did,” he responded. “The Yankees say a lot of things on the JumboTron they don’t mean, like ‘Great to have you, A-Rod.’”

A week after John Oliver sent costumed fans to sit in the prestigious Legends Seats behind home plate at Yankee Stadium, the comedian noted that the Bronx Bombers are probably not too happy about the whole promotion.

“I think the Yankees are happy that we’re done,” the HBO host said after noting he did not have any more tickets to give away on his “Last Week Tonight” show. Oliver also stated that he didn’t receive any flack from the Yanks personally, “but yeah, I don’t think they were absolutely thrilled about it.”

This all started before the first pitch of the season. Speaking to a sports talk radio station in New York, Yankees COO Lonn Trost attempted to explain why the Yankees were no longer using “Print-At-Home” tickets. His main reason was to curb fraud; however the front office executive was also unhappy with the low ticket floors set by third-party websites such as StubHub. Eliminating these websites’ ability to buy and distribute tickets at a moment’s notice all-but-guarantees that fans will have to purchase tickets through the Yankees own resale outlet, which is run by Ticketmaster.

In the process of explaining the nuisance of expensive tickets selling well below face value, Trost induced a foot-in-mouth moment by saying that those who typically sit in said expensive seats would be frustrated by fans who don’t normally sit in a premium location.

Enter Oliver, who eviscerated the Yanks’ for the ticketing practice and comment before offering viewers a once-in-a-lifetime opportunity: tweet the hashtag “#IHaveNeverSatInAPremiumLocation” and you could score two Legends Seats for a quarter, the only condition bring that you had to wear something out-of-the-ordinary to the game.

The once-empty seats behind home were filled on Opening Day. With Teenage Mutant Ninja Turtles.

“Those seats are amazing. Those seats are precious,” Oliver told me on the red carpet ahead of the Garden of Dreams Talent Show at Radio City Music Hall. “And it frustrates the hell out of me to see them empty during every game. It’s embarrassing.”

As a lifelong and diehard Yankees fan, I concur and brought up another point: with the empty seats in the lower bowl due to both ticket sales and the various luxury suites and lounges in to the venue, the entire ballpark is much quieter than “The House That Ruth Built.”

“You’re basically eschewing home field advantage by having just empty seats,” he accurately added. “It must be weird batting with no one shouting for you… so we provided some shouting dinosaurs, sharks and Ninja Turtles. You’re welcome, Yankees.”

And hey, maybe the 27-time World Champions were appreciative. On the last game of the team’s first homestand, the message “Thanks, John Oliver. Everyone is welcome at Yankee Stadium” appeared on the scoreboard.

“(Sitting in Legends Seats) is an amazing experience,” Oliver commented before concluding, “and the f—ing Yankees should open it up to more people!”

#IHaveNeverSatInAPremiumLocation

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