well this wins today’s award for “cutest marketing scheme.” of course, matt damon stars in the new movie, the bourne ultimatum. the good people who are in charge of spreading the good word about the movie decided to buy some ad space in manhattan. that’s smart.

but this is questionable.

that is a big billboard – hanging on the apartment building that a one matt damon lives in.

so technically – that should say like “everyday… bourne comes home.” maybe even print his schedule up on that ish.

just a thought…