Archives For What Do You Mean

Last Friday I spoke on the phone with Ryan Sheckler. The professional skateboarder and former MTV reality star was in New York City for a Nike SB Street League Skateboarding competition at Newark’s Prudential Center. Towards the end of the interview, I asked Sheckler about the photo Justin Bieber tweeted of the skater to promote Bieber’s new single, “What Do You Mean?” Sheckler noted that he counts the pop star as a good friend of his.

“We did like two music videos yesterday,” he revealed. “We skated a mini-ramp for… damn, it was probably like two hours and we just got to rap out by ourselves.

“He’s a really cool kid. A lot of people have their opinions about the dude but he’s a solid guy and yeah, he’s one of my homies.”

Both of the clips they filmed last week have seen the light of day: Sheckler is featured prominently in the new lyric video for Bieber’s new single, which hit iTunes Friday. The music video also contains a Sheckler cameo.

“What Do You Mean?” does not pick up where singles like “As Long As You Love Me” and “Beauty And A Beat” left off. The track does have a flavor of electronic dance music in the synths but with a ticking-clock and piano, the vibe is much more “on the beach” than South Beach. While it’s not a complete departure, the 21 year-old does deserve some credit for taking a chance with a different vibe as opposed to simply hiring a well-known producer and song-writer to help craft the perfect pop hit.

Bieber performed his new single Sunday at the MTV Video Music Awards.