It was a surreal moment for Yonkers, NY-emcee Outasight when he heard, “Tonight is the Night” on a Pepsi commercial that featured some of music’s biggest stars, from Michael Jackson to Britney Spears.
“The first time I saw it, I definitely got the chills,” the artist, born Richard Andrew, told me via telephone on “The Ralphie Radio Show.” “Just to be a part of something so cool and so incredible… I just feel honored.”
The commercial airs during “The X-Factor,” Simon Cowell’s latest import from across the pond to FOX. Outasight is currently on the road and about to support Gym Class Heroes on tour. But, the emcee did catch the first couple of episodes on TV.
“It was really good,” he said of the reality show. “It seemed like there was some really good talent on the show so, we’ll see how it all turns out.”
Outasight is launching his career a little more traditionally, with his touring schedule combined with the Pepsi campaign and the release of free mixtapes via the Internet. The latter method is interesting given that a lot of artists stop giving away free music once they land on a major label. Not the case for Outasight, who is signed to Warner Brothers Records.
“(WB is) super cool,” the singer said of his record label allowing him to offer free downloads. “Yunno, today’s market, the way music is released, mixtapes are kind of like a really great medium for artists to get out there and get exposure, or thank fans, or reward fans and gain new fans.”
In Outasight’s case, he’s hoping to accomplish all of the above. So far, so good.