R&B singer Jeremih’s biggest song to date rose up the charts in part due to a viral video recorded by rapper 50 Cent and YouTube sensation Keenan Cahill. But the crooner revealed in an interview on “The Ralphie Radio Show” that he had no idea “Down on Me” would be used in a video that initially aired on E!’s “Chelsea Lately.”
“I saw it when everybody else did,” the Chicago native said. “Whatever (50 Cent) does in his life, he has a strategy behind it… I never really know what he’s going to do, but I’m sure whatever it is, it’ll be very impactful.”
50’s move to lip-sync with Cahill on camera proved more than impactful: the video has over 42 million views, and the single has sold almost three million copies in the United States.
“I think (Cahill) was very instrumental to the success of ‘Down on Me’” admitted Jeremih. “I give credit to where it’s due.”
No word on if Cahill will team up with the singer and rapper again for “Girls Go Wild” – but the marketing guru that is 50 Cent already has a plan. The emcee is using the song in the campaign for his new line of headphones, SMS by 50.
“I didn’t even know they were available for purchase,” the singer said. “I saw Waka Flocka earlier at ‘106 & Park,’ and he had a pair, so now I know they’re available.”
Speaking of BET, Jeremih will end his 2011 on a strong note, with an appearance on the TV network’s New Year’s Eve special, which was taped in part last weekend.