A belated congratulations to Taylor Swift. The singer tops this week’s Billboard 200 chart with her album Red. The LP sold a staggering 1.2 million copies in just a week. The last artist to sell that many in a week was Eminem, who sold 1.3 million with The Eminem Show.

What is impressive about Swift is that unlike Lady GaGa, she didn’t need to deeply discount the product to move units. Also, unlike Lil Wayne, never did Swift have to release free material or push back release dates to generate interest. The singer simply has a dedicated fan base and executed an excellent marketing plan – strategic partnerships with ABC and Target were key – to sell a ridiculous amount of albums in a short period of time.