At this rate, perhaps they’ll be “Royals” after all.
Lorde, the 16 year-old singer from New Zealand that has stormed the alternative and pop charts with her super-smash hit single laid claim to the top stop on the Billboard Hot 100 for a third consecutive week last week.
“Royals” looks like it will be around for a while. The radio hit was also the biggest selling digital song of the week, moving just under 300,000 units.
“It’s nuts,” the singer, nee Ella Maria Lani Yelich-O’Connor, told me earlier this month about simply appearing on the cover of “Billboard Magazine,” let alone topping it’s Hot 100 chart. At the time, she had yet to tweet anything about the cover. “Yeah, I dunno. I don’t want to clog people’s feeds too much.”
Not exactly what you would expect to hear from a 16 year-old with almost 400,000 followers, especially given her success and the times we live in. Lorde did take time to celebrate with fans on Twitter when the song first when number one on October 2.
We can only hope her humility, and desire to not over-share, are around as long as her music.