Some news and notes after Sunday night’s American Music Awards broadcast from my vantage point as an audience member inside Los Angeles’ Microsoft Theater…
– Fun fact: This was my first time actually watching the AMAs from the crowd? My previous four years were spent in the press room. I was given a VIP Orchestra seat and hung out with my fellow Cumulus Media/Westwood One colleagues.
– There were other familiar faces nearby though – Rachel Platten was at the end of the row in front of us! Always love when she and I have a chance to catch up. Rachel is heading to New York for Thanksgiving; she’ll be singing for children in local hospitals on Turkey Day. How amazing is that? Not-so-amazing: after we snapped this selfie, a waiter walking up the aisle spilled a cup of ice on her. Thankfully, no harm no foul.
– During his opening, Jamie Foxx went a bit off script. Ahead of the broadcast, the instructions given to us by Executive Producer Larry Klein were that we were to stay seated and quiet for Jamie’s speech and the P!nk/Kelly Clarkson performance, saving our energy for the opening credits. But Foxx had a different plan, asking everyone to make noise and stand. It contracted what we heard and it might have come off weird on TV because Foxx was the only person lit for the entire segment.
– Especially considering it didn’t happen right in front of us on stage, the audience inside Microsoft Theater was really captivated by the P!nk “Beautiful Trauma” performance. dick clark productions really outdid itself again – Drake performing in the Bellagio fountains for the Billboard Music Awards was epic. You could say the latest stunt reached new heights…
– The BTS phenomenon was fun to witness in real life. Every time the guys stood up, the audience screamed. Every time there was a cut-away shot to the guys, the audience screamed. It got so bad that I’m pretty sure producers had to stop showing some of the cut-aways in the venue because the suddenly loud screams were probably startling performers. And there was just as much noise outside; over 5,000 people gathered in L.A. Live to try and catch a glimpse of the K-Pop boy band.
— 95.5 PLJ (@955PLJ) November 19, 2017
– When the crowd figured out during the commercial break that BTS was next to perform, well… here’s what it looked and sounded like…
– Some of my personal favorite performances: Demi Lovato, Niall Horan, Shawn Mendes and Portugal. The Man. Demi sang to a track for the chorus of “Sorry Not Sorry” but had no backing vocals on the verses, which she slayed.
SO PUMPED for the #AMAs and @ddlovato's performance of #SorryNotSorry. But why can performing on 📺 be nerve-wracking? She explained at #WWOBackstage to @ralphieaversa. #DEMIxAMAs pic.twitter.com/8uObfyuMMB
— 95.5 PLJ (@955PLJ) November 20, 2017
– Final fun fact: In order to get everyone in their seats so the place looks full when the broadcast begins, the venue shut down concessions 15 minutes prior to the show’s start. As soon as the AMAs went live on ABC, the alcohol began flowing again… or at least, that’s what a well-placed source told me.