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When I first heard the second single from Neon Hitch’s debut album Beg, Borrow, and Steal, I thought it sounded a bit familiar. Then it dawned on me…

I first featured the song back in March of 2011. The original track still had co-writer Bruno Mars on the hook, with new artist Jahron B filling in the verses. I was always a big fan of the song but according to Jahron, Mars’ camp simply leaked it on to the Internet, and nothing really came of it.

Fast forward to 2012. My theory is that perhaps Hitch’s alleged boyfriend Travie McCoy hit his former collaborator Mars up for a track. Bruno dusted off “Gold” and gave it to McCoy for Hitch. Although maybe I’m wrong, and maybe it’s also just a coincidence that Travie’s cousin Tyga is also featured on the new version.

I swung by WBRE’s “PA Live!” for my weekly segment, “The Ralphie Report.” This week, I highlighted new artist Neon Hitch. Also covered: Adele’s upcoming performance at The Grammy Awards and “American Idol” auditions from Portland, OR.

Neon Hitch comes off as an aggressive ex-girlfriend in her track, “F*** You Betta,” the first single from her soon-to-be-released album, Beg, Borrow, and Steal. Apparently while shooting the music video, which will premiere online next month, she mimicked the aggressiveness of the song.

“I still have cuts from (the shoot),” Hitch said to me during a Skype interview, while showing me a bruise on her webcam. “I did a lot of training for it, but it was all worth it.”


The interesting thing is – the injuries are self-inflicted. The singer is the only person in the production.

“Me and a mannequin, we’re the only people in the video,” she divulged. “But there was a lot of dance routines, like there’s this one where I’m doing this whole dance routine in this black oil, and you know, it got pretty painful.”

Neon Hitch, yes that’s her real name, is no stranger to pain or bizarre. She was born in the UK and spent a good part of her childhood as a gypsy, traveling in a circus. Fast forward a few years to when super-producer Benny Blanco (Ke$ha, 3OH!3) found her on MySpace and flew her to the States, and voila, Neon Hitch has a record deal and a forthcoming LP.

Hitch is also featured on the latest single from Gym Class Heroes, “Ass Back Home.” Performing the track live with Travie McCoy and crew has taken her to Madison Square Garden and now next month, the Super Bowl.

“I’m so excited!” the singer exclaimed from her bed. “I’m so grateful to Gym Class Heroes for involving me. This is so amazing.”

The singer will join GCH at the VH1 Pepsi Super Bowl Fan Jam, airing live on the cable network Thursday February 2 at 9 PM from Indianapolis, the host city for this year’s big game.