The times’ they are-a-changin’. It used to be based on call-in requests or “call-out” research panels. Lately it’s charts populated by tweets or “Shazams.” And for Starley, it was a zero-percent skip rate on Spotify.
“It went nuts online,” Starley, surname Hope, said of her track “Call On Me.” A remix by producer Ryan Riback made its way to a playlist on the streaming service and what followed was the makings of a hit record, although some stations in the U.S. opt for the original opposed to the dance version. “It broke my career as an artist and it’s really cool.”
And interestingly enough for Starley, the newcomer has zero preference on which version people hear.
“I think it’s really good to have different versions out of something because if certain people like that dance version, that’s great,” she explained. “But if it reaches a certain other type of people with the slower version, I’m cool with that… the more, the merrier.”
Hey, the idea of a popular remix worked out well for Mike Posner, who scored a GRAMMY nomination in part to the popularity of SeeB remixing “I Took A Pill In Ibiza” from its original form. There Starley and I were, talking about this inside Staples Center during GRAMMY weekend as Posner’s track was up for “Song Of The Year.” But first things first – the singer wants to release more music.
“I’m working on an album, working on my next single,” she revealed. “I haven’t got any dates, but it’s definitely coming.”
Hopefully for Starley like “Call On Me,” her fans will be sure not to skip over it.