Sure, her label may bill her that way. Yes, you may even think it after listening to “La La La.” But do not call Auburn the “female Jason Derulo.”
Matter of fact, don’t call her the female version of anything.
The MySpace sensation scored a record deal with J.R. Rotem’s Beluga Heights well before Derulo or Iyaz burst on to the scene. Now it’s her turn at stardom with her first single pushed to radio, the catchy “La La La”, which features her labelmate Iyaz.
Auburn checked in to “The Ralphie Radio Show” to shed some light on the track and the path she took to reach the current point of her career.
MTV cameos, opening for Lady GaGa, making the rounds on last year’s Vans Warped Tour… you really can’t blame The White Tie Affair for wanting to take a little refuge from the regimen of pop music. The band relented to Chicago for family time and Los Angeles for writing time. Now it seems, it’s once again go time for Chris Wallace and his crew. TWTA premiered a new single on its MySpace page Tuesday, “You Look Better When I’m Drunk.” Before Wallace heads back on the road with his fellow Chicagoans for radio promo, he called in to “The Ralphie Radio Show.”
“I wish I could actually hear you play (the new single) on the radio,” remarked Wallace. The song spun later in the evening on the “Daily Download” segment, and yes, I did remind the lead singer that “The RRS” streams online. “That would be my – ding, ding – first time hearing it.”
Coincidentally, “The Ralphie Radio Show” played “Candle (Sick and Tired)” before any other show on-air as well. So if it’s possible to be someone’s first, twice… well, looks like we’ve accomplished that. — Download the interview
Check out the new single on TWTA’s MySpace page! — All kidding aside, it’s refreshing that despite all of the success, the novelty hearing his own band’s tune on the radio hasn’t worn on Wallace. The latest track is very mainstream friendly, heavy on production in vocal effects laced with synthesizers and a thumping beat.
“I thought of the idea years ago,” said the front man. “It’s like, everything’s a little bit better when you’re drinking and when you’re partying and stuff like that.”
Wallace noted the track’s theme is quite relatable.
“You get a phone number at a bar, or club or something, just out, and you go home and look ‘em up on Facebook or something like that, and you’re like, ‘Ooh! Alright…’” he joked. “Seemed like a lot better idea when I was drinking.”
Hopefully for Wallace, the idea to create a song from such experiences will translate well with audiences – sober or not.
You know the premise by now – budding, raw talent builds following through social networking site, catches the eye of someone important, lands a record deal. Sean Kingston reached out to J.R. Rotem on MySpace, and then found the Island singer I-Yaz. MySpace is the same site that helped the career of Colbie Caillat. Priscilla Renea and Esmee Denters were both YouTube sensations before catching the eyes and ears of Capitol Records and Justin Timberlake, respectively.
Thing is, the story is becoming more and more common. While all the aforementioned artists have or are receiving airplay on mainstream radio – there are still others, waiting in the wings, with much more than a webcam to promote their talent.
The 23 year-old wrote, played, and sang for six years. She eventually decided YouTube might be the best outlet to perform, connect, and network until she could get discovered. Then in March of 2008, Kaprelian won an online contest for her cover of OneRepublic’s “Apologize.” Soon after, the band’s record label, Interscope, signed Tamar to a deal. —
— Almost two years later, Kaprelian will release her first LP, slated for February 2010. Tamar has split her time in the past 18 months between touring, writing, and charity work: the singer is just finishing a 30-day, 30-city tour for Feeding America. Kaprelian joined forces with the likes of David Arquette and The Cheesecake Factory for “Drive Out Hunger”, raising soup donations for the needy. After performing Saturday night in New York City, Kaprelian woke up at her usual 4 a.m. for the next stop – Edison, NJ. This is where I met up with her – to chat about the soup drive and the music projects – amidst the Menlo Park Mall – which echoed with the chants and cheers of caffeine-fueled workers accepting donations.
“I worked for Cheesecake Factory before I signed with Interscope,” revealed Kaprelian. “They’ve been so supportive of my music, and of my career, and so they asked me to get involved with this charity, and I said of course.” —
Part 1: Feeding America/Cheesecake Factory, OneRepublic Contest, YouTube
Part 2: “The Hills”, Armenian Heritage, Forthcoming LP
— The tour provides Kaprelian with quite the change of perspective. As we sat in an almost empty restaurant, people who worked a job she once held scurried about around us, setting tables and preparing for open.
“It is very surreal, but I feel very blessed,” Kaprelian said. At two different points during the interview, a server mistook us for two customers. Each time, Kaprelian stopped and thanked the person for attempting to wait on us, before informing them that we were just in the restaurant to take refuge from the noisy chambers of the mall.
Kaprelian wraps up the food drive on October 1, and then heads back to Los Angeles. She’s already worked on two tracks for the LP with OneRepublic front man Ryan Tedder – one of which Tamar reveals is a duet with label mate and All-American Rejects lead singer Tyson Ritter.
“It’s gonna be a cool record… he’s so talented,” Kaprelian said of her time working with Ritter. The collaboration wasn’t her first encounter with AAR – she sang backup for the group on “Ellen”, “Jimmy Kimmel Live”, and “The Tonight Show.”
Butch Walker also contributes to the project, which is yet to be titled. Kaprelian seems to be mulling over three options – Delicate Soul, It Is What It Is, or Sinner Or Saint.
The title may not be chosen, but the first single is: Kaprelian confirmed that “New Day” will be the lead song from the album. The track gained notoriety when MTV featured it in the last scene of Season 5 on “The Hills” – the track served as Lauren Conrad’s swan song. Kaprelian told me that she knew it’d be in the finale, but had no clue as to how and when it would be heard.
“You hope (the song is) at the end,” said Kaprelian. “I was over the moon. We were in the sitting room, and my entire family and I were watching it, and it was just such a great moment.”
Tamar was born in Arizona and also raised in Georgia. Like me, she is proudly of Armenian descent. I even learned something during the interview: apparently Gwen Stefani is also Armenian.
“Family is important to us,” Kaprelian said. “(My family has been) beyond supportive. They’re really happy for me. I think they’re just proud that I get to do what I love to do every day.”
With the recent addition of a third song to iTunes, a radio promo tour set for January, and an LP to follow – the Kaprelian’s will have much to be supportive for, as Tamar will be doing what she loves on a daily basis for the foreseeable future.
It’s official. The oldest Jonas Brother, Kevin Jonas, 22, got down on one knee and popped the question to girlfriend Danielle Deleasa,21. Jonas reportedly took an overnight flight from Vancouver, where the group was performing, and made it to Deleasa’s New Jersey doorstep this morning, Wednesday July 1, 2009.
Here’s the statement the Jonas parents posted on the band’s MySpace:
Our hearts are filled with joy today and we are happy to share with you that our son Kevin has asked Danielle Deleasa for her hand in marriage. Her answer was yes and it is such a blessing that she will be joining our family. Kevin and Danielle have not yet set a date. Family is very dear to us and we hope we have raised Kevin to be a wonderful man and husband. Please join us in our families celebration and in congratulating Kevin and Danielle. Thank you for all of your support.