He is a three-time GRAMMY Award winning, multi-platinum producer who has been in the game for 20 years. Yet this past year, RedOne experienced a first: he couldn’t clear vocals for a song that he had already worked on with an artist.
“These things happen in the record industry,” the producer, nee Nadir Khayat, told me recently. The particular instance we were talking about involved rapper Fetty Wap. “I think it was more because (Fetty Wap) was releasing his single, coming up with an album, the label needed to focus on him and not have confusion – so I respect that.”
At least publicly RedOne took the high road and on the outset it’s understandable because when you’ve had as much success as he has, it’s easier to do so.
But the story of the single Fetty Wap was originally on doesn’t end there; RedOne looked at the situation as an opportunity to chance and perhaps improve on the song. The final track also features original artists French Montana and Dinah Jane (Fifth Harmony) but added to the mix is reggaeton superstar Daddy Yankee. “Boom Boom” is a more Latin-sounding song than its predecessor. The single ended up taking over a year to create but for RedOne it was well worth it as the video alone has garnered over 95 million YouTube views since its release last October.